Lara Lesmes and Fredrik Hellberg are the founders of Space Popular, an architecture studio that explores relationships between media and the built environment through research, design, and artworks. They are also professors at the Institute of Architecture at the University of Applied Arts Vienna where they run the Architectural Design Studio 2. In this conversation, Jarrett talks with Lara and Fredrik talk about the relationship between virtual and physical spaces, how media shapes architecture, and the role of the architect in shaping digital environments.