Julian Bleecker is a researcher, designer, engineer, and entrepreneur. He runs Near Future Laboratory, a platform and consultancy focused on design fiction. He is the author of Design Fiction: A Short Essay on Design, Science, Fact, and Fiction and co-author of The Manual of Design Fiction, among other titles. In this conversation, Jarrett and Julian talk about the origins of design fiction, how he applies it with corporate clients, and how we can get design students to rediscover imagination.