Jon Marshall and Piotr Woronkowicz are industrial designers and partners at Pentagram. Jon, who joined in 2018, fuses product design with strategy, packaging, digital, and physical environments. Piotr, who joined in 2025, works across products, packaging, furniture, interiors, and environments. In this conversation, Jarrett talks with Jon and Piotr about the role of industrial design in Pentagram and their interest in raising the discipline’s profile, all while trying to make sense of what it means to be an industrial designer today.