Fraser Muggeridge is a graphic designer based in London. His studio works across a range of formats with a focus on typography and formal innovation. In 2010, he founded and is a tutor at the Typography Summer School, a week-long program for recent graduates and professionals and in 2022, he completed a PhD at RMIT called ”A Knowing Wrongness: Innovation in graphic design through combinations of traditional mastery and deliberately unconventional techniques”. In this conversation, Jarrett and Fraser talk about the ideas behind a knowing wrongness, the importance of process, and why so much contemporary graphic design looks the same.